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Alcohol consumption carries significant health risks, even at light to moderate levels. It is associated with chronic health issues such as certain types of heart disease and cancer. In the United States, alcohol use contributes to over 140,000 deaths annually. Despite these risks, two-thirds of U.S. adults report drinking alcohol.

Health warning labels on alcoholic beverages are a crucial tool for informing consumers about these dangers. Research indicates that warnings are more effective when they are large, prominently displayed on the front of product packaging, and include pictorial elements like images or icons. However, the current U.S. alcohol warning labels, mandated over 30 years ago, are small, typically placed on the side or back of containers, and lack pictorial elements. Studies suggest that these outdated warnings have had limited impact on reducing alcohol consumption.

Implementing updated, evidence-based warning labels that are more visible and include visual elements could enhance consumer awareness of alcohol-related health risks and potentially reduce harmful alcohol consumption.