HomeEditorialFinanceForget the Money — This Is What Actually Keeps Employees at Their Jobs

Forget the Money — This Is What Actually Keeps Employees at Their Jobs

By: Noah W Chung | PharmD

A Shifting Landscape for Job Satisfaction

In the modern job market, salary has long stood as the holy grail of employment decisions. Yet, in an age where medical bills can spiral into bankruptcy and health crises strike unexpectedly, a different factor has emerged as a silent but potent influence: healthcare benefits.

Whether it’s a routine doctor visit or catastrophic medical care, the cost-sharing structures employers offer can deeply affect employees’ lives — and influence whether they accept, stay in, or leave a job.

This article dives into how healthcare costs are shaping job decisions, especially across generations, within an evolving economic landscape, and amidst a changing healthcare system.

The Economic Backdrop: Healthcare in America Today

Rising Costs, Rising Concerns

The average annual premiums for employer-sponsored health insurance in 2023 were:

  • $8,435

    for individual coverage

  • $23,968

    for family coverage (Source:

    Kaiser Family Foundation

    )

Employees cover roughly 17%–28% of these premiums, but that’s just the beginning. High deductibles, co-pays, and surprise medical bills are increasingly common, leaving many workers to shoulder significant out-of-pocket expenses.

The Psychological Toll

Over 40% of Americans say they’ve delayed or avoided care due to cost — even with insurance. This stress affects morale, mental health, and productivity at work. As a result, workers are prioritizing not just access to healthcare, but affordability.

Healthcare as a Deciding Factor in Job Selection

Benefits as Currency

A growing number of job seekers treat healthcare as an economic asset, not just a perk. In a 2024 Glassdoor survey:

  • 78%

    said healthcare benefits were “very” or “extremely” important in evaluating job offers.

  • 30%

    said they would take a lower salary in exchange for better benefits.

Candidates now evaluate not just the existence of healthcare plans, but their cost structures, deductibles, network size, and mental health access.

The Pandemic Effect

COVID-19 magnified this trend. The pandemic forced people to confront medical uncertainty, leading to:

  • Greater interest in

    mental health

    and

    telehealth

    services

  • Demand for

    transparent

    ,

    flexible

    , and

    comprehensive

    care

  • Employer benefits becoming a

    symbol of company values

Generational Perspectives: Healthcare Priorities by Age Group

Baby Boomers (1946–1964): Security Above All

  • Prioritize

    comprehensive care

    , especially for chronic illnesses

  • Value

    low out-of-pocket costs

    and

    strong network coverage

  • Concerned about

    retirement healthcare

    and

    COBRA costs

“I won't take a job with high deductibles. At my age, I need stability in coverage.” — Marie, 63, Finance Analyst

Gen X (1965–1980): The Family Focused

  • Often caring for both

    children and elderly parents

  • Focused on

    family plan affordability

    and

    flexible savings accounts (FSAs/HSAs)

  • Look for employers with

    dependents’ benefits

    and

    mental health care

“Healthcare for my kids and parents affects every decision. It’s more important than the salary bump.” — Tom, 49, Project Manager

Millennials (1981–1996): Debt-Burdened and Value-Conscious

  • More likely to pick

    high-deductible plans

    for lower premiums

  • Seek

    mental health

    ,

    telehealth

    , and

    preventive care access

  • Often juggle

    student debt

    , so every premium dollar counts

“I want good mental health coverage. If the plan’s weak, I walk.” — Jenna, 34, UX Designer

Gen Z (1997–2012): Young but Savvy

  • Digital natives with

    high awareness

    of healthcare systems

  • Expect

    mental health

    support,

    gender-inclusive

    coverage, and

    transparency

  • Willing to switch jobs for better coverage, even early in their careers

“Health coverage is part of why I even consider a job legit.” — Kai, 23, Software Engineer

Salary vs. Healthcare: The Real Tradeoff

Quantifying the Value of Benefits

Example: An employer contributing $20,000/year to a family healthcare plan adds significant hidden compensation. However, if deductibles, co-pays, and out-of-network costs are high, employees may see that value eroded.

What Employees Now Compare

Factor

Job A

Job B

Base Salary

$95,000

$90,000

Monthly Premium

$400

$150

Deductible

$6,000

$1,500

HSA Match

None

$1,000 annually

Mental Health Coverage

Limited

Extensive + no copay

Employees are running the math — not just emotionally reacting.

The Employer Challenge: Communicating Value

Many companies fail to clearly express the financial value of their benefits. Solutions include:

  • Benefit summary infographics

    in offer letters

  • Interactive tools

    to model costs

  • Benefits orientation

    during onboarding

  • Quarterly check-ins

    on usage and satisfaction

Innovation and Industry Trends

Healthcare as a Competitive Edge

Progressive companies now offer:

  • Zero-deductible

    plans

  • Fertility, IVF, and surrogacy benefits

  • Gender-affirming care

  • Mental wellness stipends

    and

    therapy apps

  • Telemedicine-first

    plans for hybrid/remote teams

Tech-Powered Transparency

Employees now use:

  • Price comparison apps

  • Decision support tools powered by AI

  • HSA and FSA management platforms

  • Digital care dashboards

    for dependents

These tools are flattening information asymmetry and empowering smarter healthcare decisions.

The Future: Toward Personalization and Policy Shifts

Customizable Plans

The next wave of employer benefits may include:

  • Modular healthcare options

  • Lifestyle-based supplemental coverage

  • Menus of wellness programs tailored to employee profiles

Flexibility is the future.

Policy Considerations

Legislation around:

  • Medicare expansion

  • Universal coverage

  • Public options

... could reshape the employer’s role entirely. Until then, most Americans will continue to rely on jobs for healthcare access, keeping benefits at the core of job selection.

Conclusion: Healthcare Is Job Satisfaction

As inflation, burnout, and labor shifts continue to reshape the workforce, healthcare costs have emerged as a core pillar of total compensation.

Whether you're Gen Z or a Boomer, working remote or onsite, what you pay for healthcare — and what you get in return — could be the deciding factor between jobs. Employers must understand that benefits are not just a checkbox — they’re a statement of values, a recruitment tool, and a retention weapon.

Key Takeaways for Employers

Quantify healthcare value in dollars ✔ Offer flexible and inclusive optionsPrioritize mental health and family needsEducate employees with tools and transparencyRecognize benefits as part of company culture